Independent hotels deserve more than fragmented advice.
Saisei works with independent hotels and hospitality brands across the guest journey.
We bring together OTA management, distribution, search visibility and the wider guest journey to uncover where bookings and revenue are being lost, and where the strongest opportunities for growth lie.
Hotel performance rarely breaks in one place.
Hotels can have strong reviews, competitive rates and a great guest experience and still lose bookings. They may be difficult to find, poorly positioned or lose guests between search and booking.
OTA listings, marketing, distribution, the website and the guest experience are often managed separately. A decision made in one area can affect performance somewhere else, yet responsibility is often split across different people, teams and partners.
The result is a fragmented view of performance, and problems that are difficult to see when each area is looked at in isolation.
Looking beyond individual channels.
A guest’s decision can be influenced by what they find on Google, how your hotel appears on an OTA, how you’re positioned against competitors, the booking experience and what happens after the stay.
We work across OTA management and distribution, search and discoverability, booking and conversion, and the wider guest experience.
From running the stay to growing the business.
I’m Jo Micklewright, founder of Saisei.
For more than a decade, I’ve worked across hospitality from different sides of the business, managing accommodation, working directly with guests, optimising search visibility, OTA performance, and building strategies to increase bookings and revenue.
That work has taken me from the day-to-day realities of running accommodation to understanding the commercial decisions that shape performance.
Along the way, I’ve increased OTA page views by 6,383% in just seven days, increased direct bookings by 30%, maintained 93% year-round occupancy, and increased upsell profits by 50% through A/B testing and AI.
Saisei grew from this experience and from seeing first-hand how stronger performance comes from all the pieces working together, rather than each one being improved separately.
One thing you should probably know about me:
I take hotel bathtubs very seriously. Enough to start collecting the ones worth checking in for.
Growth should strengthen what makes a hotel worth choosing.
Independent hotels should not have to become indistinguishable from one another to compete. The character, people and sense of place behind a property are often exactly what make guests choose it.
Hospitality also has an impact beyond the booking. We want to work with businesses that respect the places they operate in, value the people who make the guest experience possible and consider the communities around them.
More bookings are not the only measure of success. We want to support independent hospitality businesses that care about the quality of the experience they create and the impact of how they grow.
Saisei is best suited to independent hotels and hospitality brands that want to grow without losing what makes them worth choosing in the first place.
Start with the problem, not the package.
We don’t assume every hotel needs more marketing, another channel or a complete strategy overhaul. We start by understanding what’s happening now, where performance is being lost and what is most likely to make a difference. From there, we focus on the changes that are most likely to matter.
A detailed review of where performance is being lost and what to prioritise next.
Building the commercial foundations a new property needs before it enters the market.
Tell us where your hotel is now.
If you’re not sure where performance is being lost or what needs to change, tell us what you’re seeing.